Viewing figures of streaming services are on the rise, while traditional TV viewers have fallen, reflected also in the media buying habits of advertisers to digital channels. The way we engage with media is changing – and so must the industry.
Christyn Yoast
Head of US Underwriting
Industry Risk Overview
The elements of the entertainment industry that require the presence of a physical audience or physical participation have been significantly impacted by the global pandemic and subsequent lockdown. However, the industry has been an early adopter of digital platforms, encouraged by the rise of digital media consumption which grew to an average of over 6 hours a day in the US in 2019.
Streaming services – or ‘over the top’ video content – such as Netflix and Amazon Prime are losing millions of customers a month due to the current cost of living crisis. Our experienced underwriting and claims teams offer a range of innovative insurance solutions that respond to the existing and developing risks faced by these industries.
Viewing figures of streaming services are on the rise, while traditional TV viewers have fallen, reflected also in the media buying habits of advertisers to digital channels. The way we engage with media is changing – and so must the industry.
